Hindi
Percept to produce live action animation film ‘Jumbo’
MUMBAI: Percept Picture Company (PPC), producer of the successful animation film Hanuman, is making a new live-action cum animation feature film Jumbo.
The concept is developed by Walt Disney and Percept has acquired its exploitative rights, says PPC CEO Preet Bedi.
The project will involve live action cum animation and is slated to go on floors in March 2008. “Jumbo is a story about a baby elephant. Disney has taken the concept to various countries and we have acquired its exploitative rights. We are looking to release it sometime in 2010,” Bedi said.
PPC, meanwhile, has finalised a release date for Hanuman Returns, the sequel to Hanuman. “We are releasing it on 27 December. The film is ready and we are currently putting into place the marketing activity for the same,” said Bedi, while showcasing a preview of the film at Nasscom Animation and Gaming 2007.
“The budget of the sequel is about Rs 220-230 million and the marketing spends are about 15-20 times of what we spent on the original. Hanuman has become a brand and we are leveraging its popularity on multiple platforms of which merchandising forms a significant proportion,” he said.
For Hanuman Returns, Percept Picture Company has tied up with Pantaloons for branded apparel and stationery, Jump Games for mobile and Microsoft XBox 360 for console gaming.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
