News Broadcasting
BBC’s Asian Network launches extensive marketing campaign
MUMBAI: UK pubcaster the BBC has announced that Asian Network will launch its biggest marketing campaign next week across television, radio and online.
The New Sound Of Asian Britain campaign launches on 4 February 2008 and profiles the network’s passion for the best in Asian music and culture.
The BBC TV trail creates a new musical soundtrack, composed specially from many shorter musical scenes layered and looped together. It mixes modern influences like drummers and DJs with more traditional Asian sounds and instruments including Bollywood singing.
This reflects the range of Asian music played on Asian Network, and how new Asian talent is championed and different styles are fused together.
The campaign features Asian Network’s (and BBC Radio 1’s) award-winning Bobby Friction, hip hop turntablist DJ Kayper, rapper Mumzy and Bhangra singer H Dhami.
While hard-hitting journalism, like the award-winning Asian Network Report, is still central to the station’s output, playing the best in Asian music from across the UK and around the world is key to the station’s programming.
The campaign is made up of:
– a 30-second TV brand trail;
– two 10-second TV appointment to listen trails;
– an online game where fans can “mix their own desi track”;
– an online banner campaign;
– radio trails.
Said Asian Network Andy Parfitt acting controller, “The Asian Network campaign shows how music has been developed on Asian Network into a key part of the station’s identity. Music talent like Bobby Friction and DJ Kayper illustrate perfectly what Asian Network offers its young audience.”
Friction says, “Our listeners want to hear the best Asian music, new and old. Asian Network is all about supporting this music plus the up-and-coming artists, and you can’t get this great Asian music as deep, and on tap anywhere else. Taking this message to TV is huge and hopefully fans of Asian music will come and sample what’s on offer.”
The campaign consolidates a year of massive change for Asian Network and one where it celebrated Bobby Friction winning a Sony Gold Award in 2007 for his 10 pm specialist music show Friction.
Creative agency Fallon devised the concept for this campaign. Red Bee acted as production company with Guillaume Delaperriere as Creative Director (aka Giovanni Sample).
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
