Ad Campaigns
Vidya Balan supports Arpan’s #ProtectedByPOCSO campaign
Mumbai – Bollywood actress Vidya Balan has once again joined forces with Arpan, India’s NGO addressing Child Sexual Abuse (CSA), to support their #ProtectedByPOCSO campaign. As part of Child Safety Week (14–20 November), this nationwide campaign, called #ProtectedByPOCSO, is carrying a powerful and clear message: Child Sexual Abuse is a punishable offense – Stop Right Now or Get Caught. Arpan’s bold #ProtectedByPOCSO campaign communicates a significant and urgent call to action against CSA offenders, delivering a powerful warning that they will face serious legal consequences under the POCSO Act (Protection of Children from Sexual Offenses, 2012) as well as social consequences. It also seeks to educate the public on what constitutes CSA, emphasizing that it is neither acceptable nor tolerable. By creating widespread awareness of CSA laws and protections, Arpan is aiming to deter offenders from continuing these crimes, ensuring they understand that they are being held accountable.
Balan has kicked off the campaign with her compelling address: “As Arpan’s goodwill ambassador, I am proud to support its mission and the #ProtectedByPOCSO campaign because the time is now to speak up for child safety. Children deserve to grow up in a world free from the fear of sexual abuse. Too often, offenders take advantage of children’s innocence, manipulating and harming them under the guise of trust. This campaign is here to ensure that these heinous actions will not go unnoticed or unpunished. All children in India are protected under POCSO, and through this campaign, we are making it known that anyone who harms a child will face severe legal and social consequences. Let’s make this message loud and clear!” says Vidya.
Appreciating Balan’s long-standing support, Arpan CEO & founder Pooja Taparia shared: “Vidya Balan’s unwavering commitment over the years in addressing the issue of Child Sexual Abuse has been instrumental in amplifying safety messages during Child Safety Week. Her support will give momentum to the #ProtectedByPOCSO campaign and will strengthen our mission to prevent Child Sexual Abuse. We are deeply grateful to her for being Arpan’s Goodwill Ambassador.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
