Kids
CN partners NBA for Ben 10 brand initiatives
MUMBAI: Cartoon Network Enterprises (CNE) has partnered with the National Basketball Association (NBA) to create joint consumer products and promotion campaigns based on the animated series Ben 10: Alien Force.
Ben 10: Alien Force is the following chapter in the franchise, where 15-year-old Ben discovers that his Omnitrix has been reconfigured and he can now transform into ten new aliens.
As a part of the deal, a youth apparel line, integrating Ben 10 characters with NBA league team logos and mascots, will be launched at the 2009 NBA All-Star Game in Phoenix.
The range will include long and short-sleeved T-shirts, sweatshirts and hoodies, and will be available at the NBA Store in NBA All-Star Jam Session and New York. The range will also be available online at NBAStore.com and CartoonNetworkShop.com.
The co-branded apparel launch will be supported by a combined marketing effort with an aim to leverage the two companies‘ existing relationship and synergistic opportunities.
“With this partnership, we are able to fuse the popularity of NBA with the power of Ben 10 to create a synergy between two fan favorites and offer even more ways to experience both brands,” avers CNE consumer products VP Christina Miller.
The apparel line will be included in the Cartoon Network‘s Kids zone festivities at NBA All-Star Jam Session.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
