Kids
Dip Trix unleashes the power of ‘The Dark Knight’
MUMBAI: General Mills India, the makers of kids brand Dip Trix, has joined hands with Warner Brothers India to unleash Batman The Dark Knight mania across the country.
Dip Trix Cookies n’ Cr?me, a dipping snack under General Mills India, has tied up for the film. The product has a unique dipping style – allowing kids to dip and enjoy the cookies and cream snack – anyway they want.
General Mills and Warner Bros India have conceived a 360 degree integrated promotional plan and the elements include a Batman Mask free with each single pack. The new multipack of Dip Trix cookies is worth Rs 60 specially designed for modern format stores, with a Batman sling pen free with each pack.
A Batman contest where children can send in emails or letters, tells the qualities they love in Batman. The best entries will win some really cool Batman goodies.
There will also be a TV spot. The above mix is designed to bring the mystique and magic home for every Indian child, who looks up and aspires to be like Batman.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
