Hindi
Actress Emmy Rossum to be spokesperson for MGM’s cause marketing initiative
MUMBAI: US film studio MGM has anounced that its consumer products’ new cause-related marketing initiative Pinkitude has roped in actress Emmy Rossum.
She has signed on as Pinkitude‘s official spokesperson. She stars as Bulma in the upcoming film Dragonball. She will assist MGM Consumer Products and Susan G. Komen for the Cure in sharing life-saving breast health messages with young women everywhere through the Pinkitude campaign. A minimum of five per cent of the sales of the modern fashion line targeting teen and young adult women will be donated to Susan G. Komen for Cure, the global leader in the breast cancer movement.
Pinkitude will kick off with a series of events, starting with an invitation-only reception hosted byRossum and featuring celebrity deejays Spinderella (of Salt ’n’ Pepa) and Sean Patrick this month. Also on tap, is launch of the first Pinkitude Pop Up Store which will open on Saturday, 16 August at 1 pm. The public is invited to this event, which will be held in Los Angeles.
Rossum says, “As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my Pinkitude with young women everywhere.
The Pinkitude brand initiative is devised to educate young women and teens on the importance of breast self-awareness, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle.
The fashion brand is an approach to life inspired by Pink Panther. Encouraging women to live life completely; take care of their mind, body and spirit and trust in their own identity. The Pinkitude initiative starts now and will culminate in October, which is the National Breast Cancer Awareness Month.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
