Kids
Nickelodeon partners Imation for tween-themed electronics
MUMBAI: Nickelodeon and Viacom Consumer Products have partnered with consumer electronics maker Imation Corp to launch electronics under the banner of Nickelodeon’s Npower brand.
The tween-themed electronics line is inspired by iCarly, a live-action programme among kids ages six to 11 on Nickelodeon, and seeks to empower kids to express their energy, humour, intelligence, love of music and creativity using technology, digital communication and online tools.
The iCarly assortment includes a digital video camera and the separately sold action cam accessory kit including a steady cam mount, on-camera lighting and detachable microphone. The assortment also includes a digital camera, a PC web cam, a micro photo viewer and a portable digital photo album. The products are designed for girls ages nine to 14.
Also, Npower has introduced an expanded range of products, including speakers, boomboxes, MP3 players and digital photo frames based on the SpongeBob SquarePants theme.
“This season, the all-new Npower line features technology that allows kids to unleash their creativity, express themselves and share digital content. Visual, audio and tactile elements are part of the design of every Npower product in a way that inspires and empowers kids,” said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.
Npower’s iCarly line is available exclusively at Toys R Us. SpongeBob SquarePants lines are available at Toys R Us, Target, Best Buy, Sears/K-mart, Walmart.com and Nick Shop.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
