Kids
Nick launches ‘Let’s Just Play’ to encourage kids in outdoor play
MUMBAI: In an effort to promote active lifestyle and outdoor play among kids, Nick and Boost have partnered to launch ‘Let’s Just Play‘.
To encourage kids to step out and play outdoors, Nick will kick off this initiative by going blank for 30 minutes on 27 September.
With this new initiative, Nick ails to motivate kids and parents to work towards a healthy and playful lifestyle.
Speaking on Nick’s unique initiative, Nick India SVP and GM Nina Elavia Jaipuria said, “As a responsible kids’ broadcaster, Nick endeavors to reach out to kids and their parents through ‘Let’s Just Play’ and reinforce the importance of physical play. Formative play is important for a kid’s overall growth and development and this movement attempts to reinforce our commitment to ensuring a healthier ‘generation next‘.”
The kids’ broadcaster will also take ‘Let’s Just Play‘ on-ground through play events in Mumbai, Delhi and Bangalore. Eminent personalities like Priya Dutt, Pooja Bedi, Cyrus Broacha, Aditi Govitrikar, Smriti Irani and Chunkey Pandey have lent their support to this movement.
Meanwhile, Boost has associated with Nick to support ‘Let’s Just Play’.
GlaxoSmithKline Consumer Healthcare (GSKCH) India GM marketing other nutritional Pawan Sud said, “ Association with Nick for the ‘Let‘s Just Play’ movement is taking the brand‘s philosophy a step further by giving kids an opportunity to indulge in recreational sport. A time unencumbered by various in house entertainments that keeps them away from experiencing the adrenalin rush that physical activity gives. Through this association with Let‘s Just Play, we hope to reinforce the message that indulging in sports helps bring out the winner in youngsters.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
