MAM
Vertoz unveils sweet success with influencer marketing campaign for Bolas Dry Fruits and Sweets
Mumbai: Vertoz digital advertising and technology Company recently celebrated a sweet collaboration with 50 key influencers for an enchanting Diwali campaign in partnership with Bolas Dry fruits and Sweets. Vertoz, known for its e marketing approaches, joined hands with 50 influential personalities across various domains to spread the joy of Diwali with Bolas Dry fruits and Sweets.
The heart of this collaboration was the distribution of specially curated sweets boxes to the influencers, aiming to create an authentic and delightful experience. Influencers, in turn, showcased the delightful treats to their followers, endorsing the quality and joy associated with Bolas Dry Fruits and Sweets. The campaign, marked by visually appealing and shareable content, generated a significant buzz on social media platforms, amplifying brand visibility and creating positive sentiment among engaged audiences.
Early metrics indicate a substantial increase in brand mentions and engagement rates, with a surge in inquiries about Bolas Dry Fruits and Sweets during the festive season. The personalized touch of sending Diwali Gift Boxes created a memorable and shareable experience, enhancing the campaign’s success and setting a unique precedent in influencer marketing.
Vertoz Founder and Chairman Hiren Shah emphasized the success of the collaboration, stating that, ‘our partnership with Bolas Dry Fruits and Sweets for this Diwali campaign is a testament to the power of influencer marketing done right. By partnering with key influencers and delivering a taste of Diwali joy, we have successfully blended authenticity and celebration, creating a memorable brand experience.’
Bola Bolas Director Rajat Kamath added, ‘the response to the influencer marketing campaign has exceeded our expectations. Our heritage series of gifting options resonated with influencers and their followers, forging a genuine connection that goes beyond the festive season.’ Both Vertoz and Bolas Dry Fruits and Sweets express enthusiasm for future collaborations, building on the success of this influencer marketing campaign, and highlighting the strategy of combining digital expertise with personalized brand experiences as a recurring theme in their future endeavours.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
