Kids
Nickelodeon, Viacom Consumer Products expand global licensing partnership
MUMBAI: Mega Brands Inc and Nickelodeon and Viacom Consumer Products (NVCP) have extended their global licensing partnership to develop construction toys based on Nick Jr.’s preschool television series The Wonder Pets and Ni Hao, Kai-lan.
Under the expanded agreement, Mega Brands will develop construction play sets based on key characters and environments from the popular Nickelodeon television
“The Mega Brands’ Dora the Explorer and Go Diego Go building sets launched in 2007 were a huge success, and provided us with the momentum to further explore and expand our relationship with Nickelodeon and NVCP,” said Mega Brand chief innovation officer Vic Bertrand. “We are excited to bring Nickelodeon’s diverse and beloved brands to life through Mega Bloks’ engaging construction sets.”
“The development of these construction-based toys has reconnected kids with traditional toy play,” said NVCP SVP, toys, interactive and consumer electronics Manuel Torres. “We are pleased to bring the adventures of The Wonder Pets and Ni Hao, Kai-lan from the television screen to the play room as we expand our partnership with Mega Brands.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
