Kids
BBC Worldwide to showcase new products in trade events
MUMBAI: BBC Worldwide, the commercial arm of the UK pubcaster BBC, is set to participate in the 2009 UK trade buying events Spring Fair and Toy Fair. BBC Worldwide claims to head towards these events with a “host of new brands and products.”
The licensor says that it has made it easy to find all BBC licensed merchandise in one place at Spring Fair with a dedicated stand to promote and exhibit products from key licensees.
At Toy Fair in January 2009, BBC Worldwide will be supporting all existing licensees and scoping the market for new opportunities for their new brands.
New to launch this year is the In the Night Garden Crayola arts and crafts range from Vivid Imaginations and nursery toys from Golden Bear.
The brand also looks at the outdoor market with furniture and outdoor play items from Martin Yaffe, wooden toys from Danjam and outdoor range and playtents from Worlds Apart.
BBC Worldwide will also be presenting their new ‘monsters‘ style guide – a creative focussing on ‘monster‘ characters from the show, which will offer more opportunities for product development for key licensees across 2009.
Meanwhile, Strictly Come Dancing is a new addition to BBC Worldwide‘s licensed product portfolio.
As far as Top Gear is concerned ‘Wow! Stuff‘ will exhibit their new range of gifts for “dads and lads.” The ‘Wow! Stuff‘ stand will host a branded Top Gear area, showcasing new products such as remote control vehicles, novelty gifts and desktop toys, all due to hit retailers next year. The Top Gear range is extended with calendars from Danilo, stationery and tableware from DNC and Top Trumps from Winning Moves.
Another focus of BBC Worldwide‘s adult brands is Torchwood with new licensee Get Retro exhibiting its range of five inch action figures at the Fair.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
