Hindi
UTV introduces marketing initiatives for Delhi 6
NEW DELHI: UTV has introduced an array of marketing initiatives for its forthcoming film Delhi 6 which include a tour by the main star cast of the film by Rakeysh Omprakash Mehra to different parts of the country.
UTV flagged off a Delhi 6 Caravan from Mumbai on 13 February. The Caravan carries the cast and crew from the movie to Delhi and neighbouring Guragaon. Audiences will get an opportunity to meet the cast and crew at the premiere of the film.
There is a Delhi 6 Mela which will be held at the venue of the premiere in Delhi. The mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the cuisine and customs.
Later on 20 February, the team will travel to six different cities including Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film.
Apart from this series of marketing strategies for the film, UTV has tied up with brands like McDonalds, Citibank, Dawaat, Motorola and Kingfisher. Citibank is offering a co-branded card to promote the movie.
Says UTV Motion Picture CEO Siddharth Roy Kapur: “Three years after our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting again with our latest offering, Delhi 6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi 6 to reach out to the widest array of audiences in India and around the world.”
Delhi 6 is slated to release on 20 February across 1200 screens in India and more than 220 screens overseas.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
