Kids
Nick gets innovative to celebrate SpongeBob’s 10th anniversary
MUMBAI: Kids entertainment channel Nickelodeon is launching a multi-platform promotional campaign to celebrate the 10th anniversary of popular Nick star SpongeBob. The campaign will extend across consumer products, on-ground, digital and television.
SpongeBob apparels from Weekender Kids & Cozy Comforters and bed sheets from Portico will be up for sale at DFW. Part of the proceeds, claims the channel, will be utilised for the development of the girl child.
The channel also plans to engage the “generation next” with an innovative SpongeBob Desktop Buddy in the form of a widget that can be downloaded from nickindia.com.
On Nick, the celebrations continue with a host of other initiatives, the highlight of which will be screened on the SpongeBob SquarePants anniversary episode. The episode will be telecast on 1 April at 8 pm.
Speaking on this occasion, Nick India GM and senior VP Nina Elavia Jaipuria said,
“SpongeBob SquarePants is Nick‘s most loved character and we wanted to do something innovative to celebrate this occasion in true SpongeBob style. DFW is a great place to kick-start the 10th anniversary celebrations as he is a true superstar who has been winning hearts, minds and entire continents with his lovable antics.”
Meanwhile, on the eve of his 10th anniversary globally, SpongeBob will strike a pose at the Delhi Fashion Week.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
