MAM
PNB MetLife Junior Badminton Championship surpassed its own 2022 record
Mumbai: PNB MetLife Junior Badminton Championship (JBC) has concluded its seven editions achieving a record recognised by the World Record Certification Agency (WRCA). The seven editions secured the title of the ‘Most kids participating in a Badminton Championship in multiple cities,surpassing its own record set in 2022.
Launched in 2015, PNB MetLife JBC has evolved into one of the nation’s annual open platforms for young badminton enthusiasts, engaging over 41,000 participants in more than 28,000 matches over the past 7 editions. MetLife JBC, contributing to the growing anticipation around the event each year.
Journeying right from its humble beginnings in 2015 across four cities, the championship has expanded exponentially, covering 10 cities in the latest 7 edition. The anticipation builds annually as players and badminton enthusiasts eagerly await this event, contributing to its growing popularity. The 7 edition witnessed extraordinary participation of 8257 young champions, reflecting the championship’s commitment to fostering badminton talent at the grassroots level.
Asian Games Gold Medallists as Mentors: The 2023 edition saw the inclusion of Asian Games gold medallists, Chirag Shetty & Satwik Rankireddy, who have recently been nominated for the Khel Ratna as PNB MetLife JBC mentors. Their invaluable guidance and expertise significantly contributed to the championship, inspiring young talents to aim for excellence and enhancing the event’s prestige.
Beyond records and numbers, JBC remains a significant platform for aspiring young badminton players. Initiatives like the JBC Boot Camp, an online badminton academy offering tutorial videos by renowned coaches and badminton players, including U. Vimal Kumar, Vijay Lancy, Anup Sridhar, and JBC Mentors Satwik & Chirag covering topics such as badminton techniques, mental ability, fitness, and nutrition. These tutorial videos from badminton stalwarts, provide young athletes professional training across three levels – Basic, Intermediate, and Advanced.
Another initiative introduced was the JBC Virtual Dugout. This initiative was launched during Covid-19 that gave young shuttlers an opportunity to directly connect with the top badminton players and experts from the safety of their homes and seek advice and tips on how to stay fit and practice their skills to come-back strong post lockdown. These experts also encouraged the young athletes to ‘Eat Right, Play Hard’ and offered advice on how to retain focus and mental strength.
PNB MetLife MD and CEO Ashish K Srivastava expressed, “The PNB MetLife Junior Badminton Championship has evolved into a catalyst for talent development in badminton, nurturing emerging athletes into future stars. The extraordinary feat of securing the World Record for the highest number of participating kids in a badminton championship for two consecutive years underscores our commitment to shaping the future of badminton in India. As we look ahead to future editions, our focus remains on promoting sports and youth development on a broader scale, actively contributing to the growth and well-being of young athletes across the country.”
PNB MetLife head of marketing Sourabh Lohtia added, “As we celebrate the success of the 7 edition of JBC, our commitment to expanding its reach and impact in the future remains strong. The journey from a modest 300 registrations in 2015 to shattering the world record with 8255 participants in the 2023 edition illustrates the escalating interest from aspiring shuttlers, emphasising the prominent standing PNB MetLife JBC has achieved. We are confident in the continued success of JBC and anticipate even larger participation from young shuttlers in future editions.”
Rewarding Excellence: In the 7 seasons, Rs 30 Lakhs were awarded to the young champions across 10 cities. Furthering the mission to safeguard and empower Indian aspirations at the world stage.
Overview of PNB MetLife’s JBC Journey:
· 2015: Launched with 4 cities, witnessing over 3000 registrations.
· 2016: Expanded to 8 cities, with 5500 registrations.
· 2017: Reached 10 cities, with over 5800 registrations.
· 2018-2019: Continued growth, expanding to 10 cities and attracting over 8000 and 9500 registrations respectively.
· 2019: JBC Boot Camp launched, offering online training modules by renowned coaches and players.
· 2022: Expanded reach to 12 cities, attracting over 8000 registrations.
· 2023: Covered 10 cities, attracting 8257 participants.
· Overall: Since inception in 2015, PNB MetLife JBC has engaged over 49,000 participants, with over 34,000 matches played.
PNB MetLife believes that physical fitness is as important as the fiscal fitness of individuals.
As PNB MetLife continues its journey to promote badminton, the 7 edition of JBC stands as a testament to the championship’s evolution and its pivotal role in shaping the future of Indian badminton.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
