Kids
Nickelodeon unveils Chinese website based on Spongebob
MUMBAI: Nickelodeon has rolled out Haimianbaobao.net, a Chinese language website that is based on the channel‘s flagship animation character Spongebob Squarepants.
The site‘s launch comes two months after the global launch of SpongeBob.com ( in April) and will feature SpongeBob SquarePants related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets for the desktop.
From July onwards, SpongeBob fans can also participate in monthly ‘SpongeBob Trivia Games‘ and Fan Art contests to win SpongeBob merchandise. Monthly winners will also be included in the search for SpongeBob #1 fan contest wherein the winner will stand a chance to own an exclusive, collectible giant plush SpongeBob.
Says MTV CEO China and Viacom Asia chief representative Viacom Asia, “First aired on CCTV in 2006, it‘s recent comeback on CCTV kids channels bowled-out all cartoon
programmes to finish number one among kids aged 4-14 for the period 25 December, 2008 – 4 Feb, 2009 in 15 key cities, reaching 20.5 million home viewers.”
“We also recently launched our consumer products in October to great interest from potential partners. We believe Haimianbaobao.net is going to be an exciting online venue for SpongeBob fans in China,” she added.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
