MAM
SG Sports awards mandate for SG Mavericks Kites & Bengaluru SG Mavericks to Buffalo Soldiers
Mumbai: In a new chapter in sports marketing, creative agency Buffalo Soldiers has teamed up with SG Sports to boost the branding and social media presence of their elite tennis teams: SG Mavericks Kites and Bengaluru SG Mavericks.
The SG Mavericks Kites set to play at the Meteora World Tennis League (Season 2) in Abu Dhabi are prepped for an electrifying tournament. With stars like world number 2 and Australian Open 2023 winner Aryna Sabalenka, Spanish sensation Paula Badosa, Bulgarian dynamo Grigor Dimitrov, and world number 6 Stefanos Tsitsipas, the team is poised for a spectacular showcase of tennis prowess.
Buffalo Soldiers’ role in amplifying this excitement through innovative digital strategies is pivotal. Buffalo Soldiers co-founder & head of delivery Arnab Kundu of is enthusiastic about the partnership said, “Tennis is a sport that thrives on passion and precision, much like our approach to branding. We’re thrilled to bring our digital expertise to SG Sports’ teams, promising to create a buzz that resonates with tennis fans worldwide.”
On the other hand, Bengaluru SG Mavericks, fresh from their victory at the Tennis Premier League Season 5, are a testament to Buffalo Soldiers’ successful branding strategies. The agency’s involvement in crafting their online persona played an integral role in building momentum and fan engagement.
Owner of SG Sports Rohan Gupta is confident in Buffalo Soldiers’ abilities and said, “Our teams have incredible talent, and we needed a partner who could match that with equally impressive branding skills. Buffalo Soldiers was the obvious choice, and they have delivered beyond our expectations.”
This collaboration highlights Buffalo Soldiers’ diverse capabilities in handling sports branding, a domain that demands dynamism and innovation. Their work with SG Sports’ tennis teams and their chess team SG Alpine Warriors is a showcase of their ability to blend creative storytelling with sports enthusiasm.
Buffalo Soldiers’ strategy involves not only highlighting the teams’ achievements but also creating an engaging narrative that connects with the audience on a deeper level. It’s about bringing the thrill of the game to the forefront, making each match an experience to remember.
As SG Maverick Kites gear up for their upcoming tournament and Bengaluru SG Mavericks bask in their recent triumph, Buffalo Soldiers are ready to serve up some ace branding and digital play.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
