iWorld
ZEE5 Global rolled out a campaign titled ‘The Great ZEE5 Giveaway’ which offers guaranteed gifts
Mumbai: In a special holiday season initiative, ZEE5 Global, the streaming service for South Asian content, has rolled out a campaign titled ‘The Great ZEE5 Giveaway’ which offers guaranteed gifts ranging from gift vouchers to vacations for US consumers on purchase of its 4K packs or add-on packs.
Launched in association with the online South Asian marketplace in the US, Quickly, the Gift cards rewards partner, the consumer giveback program was announced during the recent launch of ZEE5 Global Add-ons – a strategic move to aggregate multiple South Asian streaming platforms on the ZEE5 Global platform. This initiative will offer a one-stop destination to consumers for easy and seamless access to their favourite South Asian content.
With this limited period offer timed especially with the holiday season, subscribers can participate in a new year sweepstakes for a chance to win vacations to Hawaii, wireless headphones, tablets, smartwatches and more. In addition, every subscriber gets a guaranteed gift voucher worth $10 with a ZEE5 4K monthly subscription and $40 with an annual subscription.
ZEE5 Global chief business officer Archana Anand said, “It’s been a huge year for us here in the US as we’ve become the leading South Asian streaming platform in the shortest possible time and it’s all on the back of the massive love from our consumers. To say thank you and express our gratitude, we’re now looking to delight our consumers through multiple initiatives. From the recently launched ZEE5 Add-ons which will simplify how they subscribe to and access their South Asian content now on a single platform, to offering guaranteed rewards with every subscription in partnership with another key South Asian brand, Quicklly, as well as a chance to win exciting Hawaii vacations and other gifts in our upcoming New Year sweepstakes, we want to ensure that this holiday season is even more memorable with ZEE5 Global.”
Sharing about the partnership COO of Quicklly Inc Pritesh Velankar said, “At Quicklly, we are thrilled to collaborate with ZEE5 Global to bring a unique blend of entertainment and cultural convenience to our users. With our aligned mission and values, we believe this is just the beginning of a partnership that will redefine the way people engage with their favourite entertainment, flavours and fashion from the comforts of their home.”
ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.
For more information on the campaign, please visit https://www.zee5.com/global/blog/the-great-zee5-consumer-giveaway/
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
