MAM
Diataal launches Diataal-Cal StrongBone for Comprehensive bone health
Mumbai: Diataal, a renowned multivitamin supplement brand operating under the esteemed legacy of USV, proudly announces the launch of Diataal-Cal StrongBone. With a rich 59-year history, USV is a healthcare leader committed to enhancing overall health and well-being.
Diataal-Cal marks a significant expansion of Diataal’s product range, specifically designed to promote strong and healthy bones. Crafted with imported AAA (Algal Amino Acids) and leveraging state-of-the-art Japanese technology, this innovative product not only enhances bone strength but also supports overall bone wellness.
This unique formula boasts a remarkable 57 per cent higher absorption rate than regular calcium carbonate, emphasizing its effectiveness in fortifying bone health. Diataal-Cal takes a comprehensive approach to bone care by synergizing the benefits of calcium and vitamin D, focusing on both strength and the overall health of the skeletal system.
Available in convenient packs of 10 and 30, Diataal-Cal simplifies bone health management, exemplifying Diataal’s commitment to innovation and holistic healthcare solutions. Embrace a new era of vigour and resilience with Diataal-Cal StrongBone.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
