Applications
Imation introduces digital home theatre entertainment products in India
MUMBAI: Imation India, which develops and markets offerings that enable people to capture, save and enjoy digital information has announced the introduction of a series of new digital home theatre entertainment products. Imation’s range of multimedia players support high definition video output (up-scaling to 1080i) for better picture quality and standard 3.5 inch and 2.5 inch hard disk drive (HDD) for the ever-increasing storage demand for digital contents. |
Said Imation India head – sales and marketing Sandeep Popli, “Unlike other external hard drives available in the market, Imation multimedia hard disk player not only operates as a USB 2.0 Hi-Speed SATA external hard disk drive but also allows the user to browse and play back the entire media library directly through a TV or home theatre system.” Imation Multi Media 2.5” Hard Disk Player is USB 2.0 compliant. Users can download video through PC and immediately playback on TV. It comes with features like digital photo viewer with thumbnail preview, play DVD folder, supports complete DVD function including DVD menu, video up-scaling for improved resolution of up to 720P, high-definition JPEG playback for images in true resolution, creation of playlists on computer, straightforward keypad control, most powerful Xivd subtitle display feature, supports both FAT32 and NTFS file systems. The hard disk player comes in 250 GB, 320 GB and 500 GB capacities. Imation Multi Media 3.5” Hard Disk Player has an HDMI connection and allows for video up-scaling to 1080i. Besides all the features present in the 2.5” version, it features music slideshow and the most powerful DivX subtitle display feature. Imation Multi Media 3.5” Hard Disk Player comes in 320 GB, 500 GB, 750 GB and 1 KB capacities. Imation Media HDD Pro, which the company claims is the most advanced and feature-packed multimedia player in the series, allows users to browse content with preview and play back multimedia files in USB external storage devices. Besides the features of the 2.5” and 3.5” multimedia hard disk players, it can playback multimedia files via SAMBA protocol, supports AV-in recording and has transcode software for extended codec support. It also supports music ID3v1, M3U playlists and USB WiFi Dongle (Realtek RTL8187B 802.11g).The Imation Media HDD Pro comes in 500 GB and 1 KB capacities. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
