Kids
Sony YAY!’s The Giant Wheel Festival witnesses another resounding success in Delhi
Mumbai: Sony YAY!, the leading kids’ entertainment brand, successfully concluded the third edition of The Giant Wheel Festival in Delhi last week. The festival attracted a heartening footfall of over 8.7K people, making the event a memorable experience for kids and families. The Giant Wheel Festival underscores our dedication to crafting lasting memories for both brands and families, strategically elevating our commitment to fostering enduring connections in the ever-evolving landscape of kids and family.
Laughter, songs, dance and merry resonated throughout the festival grounds as all the families immersed themselves in a spectacular array of engaging experiences along with exciting games. This presented kids and families a chance to create timeless memories with their favourite YAY! toons, which transformed the venue into an extraordinary wonderland. The event kick-started the festive cheer for kids and families alike, ahead of the Christmas and New Year Celebrations.
Renowned Bollywood celebrities like Shilpa Shetty, Jackky Bhagnani, and YouTube sensation, Flying Beast AKA Gaurav Taneja with his family, also participated and elevated the festive spirit as they gave their fans more reasons to rejoice. This unique blend of Entertainment and Engagement with a dash of star power also presented a great opportunity for brands like Parle Candy Culture, Weikfield, Mrs Bector’s Cremica, and Crax to get quality and relevant engagement with their TG, in a conducive ecosystem.
Comments:
Network Channel Sales –head- ad sales Sandeep Mehrotra
“The Giant Wheel Festival in Delhi reflects our commitment to bringing brands closer to their relevant TG. With this magic recipe of the best entertainment and engagement for kids and family alike, we were able to bring brands a successful chance to connect with their audience organically in a meaningful manner.”
Krishnarao Buddha –Sr. Category Head Parle Products-
“Parle Candy Culture, the basket of iconic confectionery brands is delighted to have associated with the ‘The Giant Wheel Festival’ in the New Delhi leg. The Giant Wheel Festival created the right platform to reach our Target Audience, the kids. We were overwhelmed by the kind of buzz generated at the event, particularly at our stall. Not just the kids but even the adults savoured our brands at the fest. The celebrities further added to the attractions.”
Wekfield vice president marketing Bimalendu Tarafdar
“In a symphony of success, our recent event The Giant Wheel Festival with Sony YAY! unfolded like a masterpiece. The atmosphere was charged with excitement, laughter, and an undeniable sense of toon camaraderie. From the first moment to the final bow, the event sparkled with seamless organization and vibrant energy, and we as Weikfield loved being here.”
Bector Food Specialities Ltd CMO Apoorva Singh Bais
“We are glad to be part of the event where fun, laughter and unlimited energy of kids made it extremely special, in short it was just “Magical” and what could be more special than the kids loving the sumptuous, tasty cookies from the house of Mrs Bectors Cremica. Congratulations to Sony YAY! and team for this brilliant event.”
Crax head of marketing Karan Gadhoke
“Being a part of the Sony YAY!’s The Giant Wheel Festival, was a great experience for Crax. Our collaboration was a success that gave us an opportunity to spread the love for Crax amongst kids.”
Wipro Consumer Care and Lighting head of media Suman Pal
“The recent partnership of Glucovita Bolts and Sony YAY! for “The Giant wheel Festival” was an astounding success. The atmosphere was full of excitement and laughter of kids, finding their sweet spots. The event was well-organized and had a lot of energy. We, Glucovita Bolts, were thrilled to be part of this engagement activity. The festival started with a bang and kept the audience captivated throughout. The high-energy games played across the stalls and stage with toon characters were impeccable. It was truly an unforgettable experience. From live performances to interactive games like the Glucovita Bolts challenge, there was something for everyone across age groups.
The Giant Wheel Festival with Sony YAY! was a testament to the power of collaboration and creation of magic.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
