MAM
Alchemist, BCIDS launch Professional Programme in Media Management
MUMBAI: Recruitment and human resources training firm Alchemist and BCIDS, under the academic guidance of SP Jain Institute of Management and Research, has launched the Professional Programme in Media Management [PPMM].
Designed for working executives in media sales houses, media agencies and client brand function, PPMM is an eight-week programme that covers all aspects of media over 45 capsules of two hours each.
The course modules will cover communication and media strategy, tactics and implementation, the art of buying and selling, translating client and planning briefs into answers, negotiation and presentation skills, client priorities, perceptions and needs, integration and evaluation of media properties, creating win-win proposals, differences and culture of various media agencies, budgeting, accountability to the client etc.
Said Alchemist founder and chief consultant Anujita Jain, “With SP Jain and BCIDS contributing in giving the training a formal shape and guidance, we couldn‘t have asked for a better team. I hope corporates do come up to nominate their most potent talent so that they perform better and faster.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
