MAM
Palasa Creative House wins creative duties of Kidzee and Zee School
MUMBAI:Palasa Creative House has bagged the creative duties of Kidzee and Zee School that form part of Zee Network’s education arm Zee Interactive Learning Systems.
The account size is pegged at Rs 100-120 million and is expected to go up further.
Palasa won the account in a multi-agency pitch. The incumbent agency was Ignitee India.
“We will start with understanding the parents and how the school can be unique for each child. We have already started working on the creative of the campaign and it would break in a few months across India. For this account, we will have 360 degree approach and have both above the line (ATL) and below the line activities (BTL). However, ATL will be at a macro level and we will have a lot of on-ground interactive sessions, seminars and counseling,” says Palasa Creative House founder and creative director Sandeep Bomble.
The agency has already started with the campaign for Zee School. “We broke the campaign in the South with seminars in Bangalore, Salem and Coimbatore and we were very happy with the response we got. Next is to take the Zee School campaign to other parts of the country. We will also be revamping their website soon,” adds Bomble.
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
