MAM
Madame signs Sophie as its brand ambassador
MUMBAI: Madame has signed former VJ, singer and Bollywood actress Sophie Choudry as its brand ambassador.
Choudry will feature in the upcoming promotions and campaigns. She will also be involved in various philanthropic activities of the brand.
Following the association, she will also launch her album- Sound of Sophie (SOS) in celebration of the tie-up.
Madame MD Bipan Jain says, “Sophie was an obvious choice to endorse because of her multi-faceted persona. We share the same philosophy and so boast of our wardrobe which can dress a woman five times a day.”
Madame is present in more than 45 cities including Delhi-NCR, Mumbai, Ludhiana, Indore, Jaipur, Jallandar, Hyderabad, Surat and Silliguri.
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
