MAM
Shankar B joins Ignitee Digital Solutions as national business director
MUMBAI: Ignitee Digital Solutions has roped in Shankar B as national business director.
In his new capacity, Shankar will report to chief executive officer Atul Hegde and will be based in Mumbai.
As part of his new mandate, Shankar will not only be responsible for growing businesses across India but will also be looking after the international markets, especially in Dubai.
His Career with Radio started with Hello FM as VP – Sales and Marketing for close to 2 years wherein he was mainly involved in launching 7 stations all over Tamil Nadu.
Said Shankar, “Its unique business model makes it different from other companies in the digital media space. At Ignitee, I will be responsible for growing business across key markets like Mumbai, Delhi, Chennai, Bengaluru, Secunderabad and Dubai.”
Shankar has 16 years of experience in the field of media sales that includes eight years in television. He began his career in 1993 with Getit Yellow Pages and launched the Hyderabad Telephone directory.
His experience also includes working with print brands like the Indian Express Group and Hindi newspaper, Navbharat.
He began his television career in 1998 with Raj TV where he spent five years. He then moved to Turner International India as director – advertising sales to handle Cartoon Network, Pogo, CNN, Zee MGM and Zee English.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
