Brands
Hyundai Motor India Ltd. welcomes Deepika Padukone as its brand ambassador
Mumbai: Hyundai Motor India Ltd. (HMIL) announced that it has on boarded charismatic Deepika Padukone as its brand ambassador. The renowned Indian actress Deepika’s success resonates nationally and internationally.
Welcoming Deepika Padukone to the HMIL family Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly aligns with Hyundai Motor India’s young and dynamic brand. Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth. In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion. We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts.”
Deepika Padukone – an actress from Bollywood added, “I am absolutely delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. What is even more thrilling is Hyundai’s commitment to inclusivity within the automotive industry that has been male dominated for centuries. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all.”
With Deepika Padukone as Hyundai Motor India’s brand ambassador, customers can expect a perfect blend of elegance and innovation, mirroring the sophistication of Hyundai vehicles. Her association adds a touch of star power, emphasizing Hyundai’s commitment to style, performance, and an unparalleled driving experience.
Deepika Padukone’s impressive 16-year career in Indian cinema, spanning more than 30 movies, including international successes like “XXX: Return of Xander Cage”, aligns seamlessly with Hyundai’s goals. This mutually beneficial tie-up, leveraging her emotional bond with the Indian audience makes her an brand ambassador for Hyundai Motor India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
