Kids
Ormax Media launches study to know kids’ favourite characters on TV
MUMBAI: Ormax Media has launched ‘Small Wonders‘, a quarterly kids television study that will rank kids‘ favourite characters on television, and will be available to broadcasters, advertisers and content producers.
As part of the study procedure, ‘Small Wonders‘ will be conducted among kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar.
Ormax Media aims to interview more than 1680 kids, in the age group of 6-14 years across SECs ABC for the study. Under the modus operandi, the kids will be asked to name their favourite characters on television, with reasons for the same. The report of the first edition of the study will be available in February and will have the findings by markets, age, gender and SECs.
Speaking about Small Wonders, Ormax Media co-founder & director Shailesh Kapoor said, “Our television work has shown that character likeability is an important parameter influencing loyalty towards a programme in particular, and a channel in general.”
“Understanding which characters is being liked and why, will help the subscribers develop a better understanding of children‘s television preferences. The quarterly cycle ensures that we keep pace with the changing environment and the constantly evolving expectations of the kids.”
In August 2009, Ormax Media had launched a similar product for the Hindi GEC universe called ‘Characters India Loves‘, which is a quarterly study measuring the favourite television characters of Hindi GEC viewers.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
