MAM
Percept Talent Management names Shailee Sanghvi as COO
MUMBAI: Percept Talent Management (PTM) has named Shailee Sanghvi as the new chief operating officer (COO). She will replace Vinita Bangard who decided to step down from the post citing personal problems.
Prior to the elevation, Sanghvi was PTM associate vice president and has been with the Percept Group since January 2003. As AVP, she handled the sales and marketing portfolio of corporates, along with the celebrity management and relationship management portfolios.
Said Shailee Sanghvi said, “I look forward to taking PTM to the next level in the coming years and establishing it not just as India‘s best but a global name in the field of talent management.”
Added Percept Limited joint managing director Shailendra Singh, “Shailee has abundant experience and exposure in the field of Talent marketing, and we are confident that PTM will grow even further under her able leadership.”
Talking about the future plans that PTM needs to meet and materialize, Singh said, “We have just launched three business verticals in PTM. The first business vertical will concentrate on creating intellectual properties (IP‘s) for talents. The second vertical is client servicing which involves creating a customized talent pool based on the client base. In other words, we become the AOR for clients and offer them exclusive and customized talent based on their specific requirements and identified brand synergies.”
“The third vertical is the traditional model of acquisitioning talents across all genres, and providing them with all aspects of exposure possible for a talent as well as managing their administrative paperwork, professional contracts, presence in the digital domain, merchandising, publishing, media tie-ups, below-the-line events, public relations and grooming, relationship management and endorsements,” he elaborated.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
