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Disney, CNN and MTV among top social brands in 2009: study
MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by Vitrue.
Vitrue‘s composite index comes from an analysis of online conversations on a number of social networks, blogs, micro-blogs and photo and video sharing sites. The company said that it established the ranking to bring credibility to the space and illustrates to marketers how much interest engulfs their brands.
Disney, which in 2008 ranked fourth, jumped to second place in Vitrue‘s ranking, while CNN dropped from second to third. MTV moved up to fourth from eighth a year ago.
For the second year running, iPhone set the social media pace. Rounding out the top 10, the NBA is fifth followed by iTunes, Wii, Appel, Xbox and Nike.
Said Vitrue CEO Reggie Bradford in a statement, “Congratulations to the 100 brands who made the list and the many other who did not, but are also pushing the envelope and opening up their brands to become even more social.
“2009 was the year social media become part of the marketing mix and 2010 will prove to be an even more exciting year as marketers of all types innovate and allow more consumer interaction with their brands and assets.”
Other media and telecommunications companies that earned a spot on Vitrue‘s 2009 list are Sony, ESPN, CBS, ABC, Turner, Verizon, Fox News, NBC, Sprint, AT&T, VH1, Hulu and Comcast.
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Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
