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truTV joins CBS’ Super Bowl advertiser lineup
MUMBAI: US broadcaster truTV will be part of the ad lineup for CBS’ broadcast of the Super Bowl. truTV’s first Super Bowl ad will feature one of the NFL’s most popular players, Troy Polamalu of the Pittsburgh Steelers.
The event takes place next month. truTV programming includes original series that focus on giving viewers access to places and situations they can’t normally experience. The network’s Super Bowl spot will highlight an addition to truTV’s lineup: NFL Full Contact, a behind-the-scenes look at professional football that debuts on 8 February 2010, the day following the Super Bowl. The ad is scheduled to appear in the second quarter of the game, prior to the two-minute warning.
truTV was known as Court TV before being rebranded in 2008.
truTV/In Session executive VP, GM Marc Juris says, “Clearly, truTV has arrived and has enjoyed great success in attracting a new, younger audience. Having an ad in the Super Bowl gives the network the biggest possible platform to show viewers and the advertising community that truTV has emerged as a major player in television.”
truTV’s ad will focus on Polamalu, one of the NFL’s top safeties. Since the 2005 season, Polamalu has earned two Super Bowl rings. He was also chosen for five-straight Pro Bowls from 2005-2009.
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Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
