Kids
Significant rise in kids, teens media use: study
MUMBAI: Children between 8 to 18 years in the US devote an average of 7 hours and 38 minutes in using entertainment media in a typical day, reports The Kaiser Family Foundation study. This accounts up to more than 53 hours per week.
This demography‘s ability to multitask the Generation M2: Media in the lives of 8 to18 year olds, means they can pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7 hours and 38 months.
The widespread use of cell phones and iPods among this demo is driving the gains in consumption use, the report reveals.
66 per cent of the children between 8 to18 years own cell phones, up from 39 per cent in 2004 while 76 per cent have iPods or other MP3s, up from 18 per cent.
The study also found that only about 28 per cent of young people say that they have rules about how much time they can spend watching TV. But when parents do set limits, children spend less time with media-those with any media rules consume nearly 3 hours less media per day than those with no rules.
In addition, 64 per cent of young people say that the TV is usually on during meals, and 45 per cent say the TV is left on “most of the time” in their home, even if no one is watching. Plus, 71 per cent have a TV in their bedroom, while 50 percent have a console video game player in their room.
Another key finding of the Kaiser study is that the amount of time spent watching regularly-scheduled TV declined by 25 minutes a day from 2004 to 2009. However, because of the internet, cell phones and iPods, total TV consumption rose from 3:51 to 4:29 per day, including 24 of online viewing, 16 on iPods and other MP3 players and 15 on cell phones.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
