Applications
VLive powered webcast of India – SL series sees growth
MUMBAI: Online and mobile video monetisation company Vdopia successfully inserted Online Video ads during the India -Sri Lanka series that was live webcast on CricketNirvana.com.
Approximately three million online internet viewers watched five ODI’s, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.
Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen and SBI Savings A/c., were some of the leading companies who did online video advertising on Neo’s website, www.cricketnirvana.com, during the live webcasts of the India – Sri Lankan series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the internet.
The key aspects of V Live technology are:
– Dynamic Video Ad Insertion
– Real Time Ad Switching: Must for Sports Webcast
– Real Time Geo Targeting capability within the Live Stream
– Clickable Pre Roll, Mid Roll and Post Roll Online Video Ads
VLive platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on Live TV. The innovation developed from Vdopia’s VDO ad lab is that the online video ads are not static (Like in TV Broadcast) but are dynamic.
Recently Vdopia raised $4 Million from Nexus Venture Partners, which the company will invest further to drive its growth.
The live streaming of World Championship of Cricket (India – South Africa series) will be exclusively webcasted on Cricketnirvana.com. Vdopia would be powering online video advertisements for the India – South Africa series starting 6 February. India will be playing 2 test matches and 3 ODI matches with South Africa.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
