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SES unveils satellite fleet development plan
MUMBAI: SES World Skies, a division of SES, has unveiled its updated strategic satellite fleet development plan, as well as a new naming convention for future additions to the fleet that will leverage the company‘s global reach and powerful brand.
Three new advanced satellites in various stages of development and construction by Orbital Sciences Corporation are intended to replenish and expand SES WORLD SKIES’ North American fleet and will be named SES-1, SES-2 and SES-3.
SES-1 is set for launch in the spring of 2010 and will replace AMC-2 and AMC-4 at the 101° West orbital slot. Further information on launch dates and slots for SES-2 and SES-3 will be published shortly.
NSS-14, currently under construction with Space Systems/Loral and scheduled for launch in Q1 2011, has been renamed SES-4. It will replace NSS-7 and provide incremental capacity over the Atlantic Ocean with comprehensive coverage of the Americas, Europe, Africa and the Middle East. NSS-7 will then move to replace NSS-5 at 340° East.
The C-band payload of the Sirius 5 spacecraft, also under construction with Space Systems/Loral and scheduled for launch in Q4 2011, will be named SES-5 and reside together with the Ku-band payload of SIRIUS 5 at 5° East.
The NSS-806 replacement satellite, under negotiation with vendors, will be named SES-6.
Finally, upon closing of the Protostar-2 acquisition announced late last year, the satellite will be fully integrated into SES World Skies global fleet and renamed following the same SES satellite naming nomenclature.
SES World Skies president and CEO Rob Bednarek says, “Our fleet strategy is focused purely on meeting our customers’ growing demand for telecom, television and government services delivery with the most reliable and advanced satellites that carry the most trusted and financially secure name in the industry. SES World Skies is embarking on one of the most ambitious satellite deployment initiatives in the industry to meet the strong need for ubiquitous connectivity in virtually every corner of the world.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
