Kids
BBC Worldwide, Hasbro renew deal
MUMBAI: At Toy Fair UK 2010, BBC Worldwide and Hasbro have announced that their master toy relationship has been renewed.
The deal comes as 4.4 million In the Night Garden plush toy sales are confirmed in the UK, 4 every minute since launch.
The deal will see Hasbro extend In the Night Garden product ranges alongside BBC Worldwide‘s growth strategy for licensing of the brand.
In the Night Garden is set to receive a refreshed look and feel with the launch of the ‘friendship theme‘ in autumn/winter 2010. The friendship theme will be extended across all BBC Worldwide licensed In the Night Garden categories and integrated into style guides, packaging and non-toy licensee product ranges.
BBC Worldwide MD children‘s and licensing Neil Ross Russell says, “The magic that Ragdoll has created with In the Night Garden has delighted a generation of children on screen and our master toy partner Hasbro has re-created that delight off-screen with fantastic quality product. This deal cements our and Hasbro‘s commitment to entertain generations of children in the future with In the Night Garden.”
Hasbro‘s pre-school business senior VP, global brand leader Jerry Perez says, “We are very pleased to be continuing our relationship with BBC Worldwide for In the Night Garden, which has brought so much enjoyment to children around the world.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
