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Tata Communications to give $50 mn boost to media biz
MUMBAI: Tata Communications has chalked out an investment plan of $50 million to shore up its media and entertainment portfolio, quickly following up on its acquisition of BT Group‘s on-demand digital media management platform Mosaic.
The company has created a division, Global Media and Entertainment Solutions (GMES), for this purpose.
Tata Communications, which will make the investment in the division over two years, will broadly offer three products— workflow management through Mosaic, high speed broadcast through fiber using Video Connect and traditional satellite uplinking.
Tata‘s current GMES customers include NDTV, France’s TV5MONDE and Singapore’s IAH Games.
“Tata Communications intends to invest about $50 million to strengthen its media and entertainment portfolio over the next two years,” says Tata Communications president and COO Vinod Kumar.
With the two softwares (Mosaic and Video Connect), Tata Communications is aiming to maximise the opportunities that digital media provides by enabling end-to-end management, distribution and delivery of content over its lifecycle from production to distribution.
“These two softwares will offer media companies an integrated end-to-end management solution, distribution and delivery of content over its life-cycle from production to distribution,” Kumar adds.
The company is expecting to generate revenues of $200-300 million in the next 2-3 years from the GMES portfolio.
Tata‘s GMES division will help media companies compete in the digital age as content gets delivered across multiple platforms like TV, PC, the mobile and traditional theatres quickly. The solutions will help companies approach markets rapidly, reduce costs and, as a reult, maximise profits.
Pegged at 10-$12 billion, Tata expects the GMES market to double by 2014.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
