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Colors strengthens sales team with 2 national directors
MUMBAI: Colors has announced the appointment of two new members in its sales team, signaling an aggressive push for augmenting revenues.
The channel has created two new posts – National Director, Property Sales and National Director, Client Servicing. While Pappan Majumdar has been roped in to be national director for property sales, the other post has gone to Shivani Raina Ghosh.
Both Majumdar and Ghosh will report into Colors National Sales Head Simran Hoon. “Both these appointments are in line with our aggressive revenue growth plans ahead,” Hoon said.
Majumdar brings with him 13 years of media ad-sales experience. At Colors, he will be focusing on client servicing of non fiction and big ticket shows like Fear Factor, Bigg Boss and IPL Entertainment, amongst others.
Majumdar moves in from National Geographic & Fox Channels India, where he was serving as VP and heading the ad sales of the channels. Earlier, he had worked with Star India, MTV and the Times Group.
Meanwhile, Ghosh’s role will encompass handling brand innovations in advertiser funded programmes (AFP), thus helping advertisers with brand solutions that extend beyond the TVCs.
Ghosh comes with over 14 years of experience in advertising under her belt. She moves from FBC (Fact Based Communications) Media, where she was serving as head of media strategy & branded content. Earlier, she has worked with Lodestar, McCann and Mudra.
MAM
Infosys names Carlos Alcaraz as Global Brand Ambassador
AI-first tech leader partners with seven-time Grand Slam champion to boost tennis analytics and social impact initiatives.
MUMBAI: Infosys has just aced its latest brand move teaming up with tennis sensation Carlos Alcaraz, the youngest player ever to reach world No. 1 and complete a career Grand Slam. The global leader in AI-first business consulting and technology services announced a multi-year partnership welcoming the Spaniard as its Global Brand Ambassador. The collaboration brings together Alcaraz’s relentless drive and on-court brilliance with Infosys’s consistency and cutting-edge AI innovation, celebrating the champion mindset in both sport and business.
Alcaraz, who has lifted seven Grand Slam titles and become the youngest man in history to achieve a career Grand Slam, is celebrated not just for his trophies but for his grit, pursuit of excellence, consistency, and integrity values that mirror Infosys’s own commitment to responsible leadership and amplifying human potential.
In a sport where the gap between champion and challenger can be razor-thin, data and insights often make all the difference. Infosys will leverage its Topaz AI-first platform powered by generative and agentic AI to develop a personalised match analytics and performance application for Alcaraz and his coaching team. This tool aims to sharpen match preparation and in-game strategy with deeper, data-driven insights.
The partnership extends beyond the court. Infosys and the Carlos Alcaraz Foundation will collaborate on tech-for-good initiatives, using technology to create meaningful social impact in communities worldwide.
This move builds on Infosys’s decade-long role as a pioneer in transforming tennis through digital innovation. Its tennis platform has already delivered game-changing insights to players, coaches, and billions of fans globally. Partnering with Alcaraz marks the next exciting chapter in elevating the sport for everyone.
Alcaraz said, “I’m honoured to partner with Infosys, a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference. I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.”
Infosys global chief marketing officer Sumit Virmani added, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence. At Infosys, we share this passion for innovation and progress, using technology to amplify human potential and helping our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.”
In a game where every point counts, Infosys has found the perfect partner to showcase how AI can turn marginal gains into major victories. Whether it’s powering precise rallies on clay or driving smarter business decisions, this alliance promises to serve up plenty of winning moments for tennis fans and enterprises alike. Game, set, and match with a strong dose of AI.
