Applications
BigFlix offers Rahul’s Swayamwar on its VoD platform
MUMBAI: BigFlix.com, the video-on-demand website from the Reliance Big Entertainment stable, has announced the availability of NDTV Imagine’s show – Rahul Dulhaniya le Jayega.
BigFlix is offering all the episodes of the serial telecasted on television everyday. The episodes will be uploaded on the website regularly for the audience to watch them and be in sync with the happenings of the serial on a day-to-day basis.
The company has also created a microsite on the show – http://www.rdlj.bigflix.com, which will have additional content related to the serial. This will contain news, interviews, specials, profiles and pictures of the participating brides-to-be.
BigFlix.com Video-on-Demand business head Murtuza Kagalwala said, “The reality show segment has shown significant leap in terms of traffic to our website amongst the other content since times. To keep up the pace of excitement right from day one, we have the episodes available on our website on the very day of the serial (Rahul Dulhaniya…) being aired on television nationwide with captivating content related to the show and its participants, updated on a regular basis.”
Added NDTV Imagine VP marketing and communications Nikhil Madhok, “The response to season one encouraged us to bring Swayamvar Season 2 on BigFlix.com Video-on-Demand on the very first day of the show being aired nationwide on television. This will allow viewers from across the globe to watch the show anytime they want.”
BigFlix.com Video-on-Demand has access to all serials from NDTV Imagine like Ramayana, Rakhi ka Swayamvar, Pati Patni aur Woh and Oye It’s Friday. The website also has access to serials from other television channels like Zoom, NDTV Good Times, Star TV, Raj TV, Makkal TV and 9X.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
