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HBO, Verizon Fios TV introduce HBO Go
MUMBAI: US broadcaster HBO and Verizon have announced that Verizon’s Fios TV customers will be the first to gain access to HBOGO.com, HBO’s online video destination featuring over 600 hours of HBO programming.
Fios customers who subscribe to HBO will automatically receive free, unlimited online access to HBO programming at any time, from any US location with a broadband connection. These subscribers can access HBO GO with their Verizon FiOS log-in credentials at verizon.com/fiostvonline and hbogo.com. Customers must subscribe to both Fios TV and Fios Internet.
HBO co-president Eric Kessler says, “HBO Go immerses customers into an elegantly designed HBO environment with access to a robust offering of HBO programming. Together with Verizon we’ve delivered a simple authentication process that gives FiOS and HBO subscribers easy entry to HBO GO”
Verizon VP consumer strategy and planning Shawn Strickland said, “HBO Go adds more value to Fios TV customers’ HBO subscriptions with the convenience of accessing their programming in more ways and in more places. We’re excited to add this experience to our already extensive HBO offerings, further enhancing the TV and Internet experience that only FiOS delivers.”
With HBO Go, Fios TV customers who subscribe to HBO can instantly watch the programmes from a PC or Mac computer via a browser-based application. HBO Go will support Verizon subaccounts and allow up to three simultaneous users from the same household. Users have the ability to customise their experience through multiple browsing and viewing options, as well as the ability to restrict content with easy to use parental controls.
HBO Go also gives subscribers the ability to create a Watchlist where bookmarked content can be placed for later viewing and where the user will be alerted to the arrival of new episodes selected for Series Pass. HBO GO is the latest in the suite of HBO products offered by Verizon Fios TV, including east and west feeds of seven multiplex channels available in HD, HBO On Demand and HBO On Demand in HD.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
