MAM
Candid Marketing adorns new brand identity
MUMBAI: Brand activation agency Candid Marketing has adorned a new logo and brand identity to reinvent its corporate image.
In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
The new logo of the brand has a formation of ‘dot-holes‘ or circles designed organically to form a square into the new identity signifying the flow of creativity and innovation through the delivery of logic and execution excellence. The dot-holes in the company‘s new logo also signify the new dimension to Candid – helping its clients activate their consumers across all media and not just BTL.
Said Candid Marketing co-founder and MD Atul S Nath, “The business of brand activation in India is coming of age, and brand activators are making their presence felt as partners for clients‘ brands.”
“Our image and branding makeover reflects the growth that the overall business segment and specifically Candid Marketing is going through. We constantly adapt and evolve with the business environment and our client needs. And so our brand and logo will be used in a way that is kinetic and adaptive across collateral from our website to visiting cards and stationery, from signage to email signatures,” Nath adds.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
