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Bigadda.Com launches fitness reality show on Internet
MUMBAI: Bigadda.com, the youth networking platform from Reliance Big Entertainment, has announced the launch of Get Fit India, a first ever fitness reality show on the Internet.
For the eight-week reality show Get Fit India, auditions will be held across select Gold’s Gym outlets in five cities, Mumbai, Delhi, Bangalore, Kolkata and Mohali.
Bigadda.com head- marketing and revenue Mandar Natekar said, “We are excited to launch this first of its kind reality show on our platform. We received stupendous response to India Bike Rally and here we are with our second reality show Get Fit India for the young and enthusiastic India. With fitness being the most “in” thing today and social media being the fastest growing internet networking platform, we are confident that this show will not only entertain the participants of the show, but also ensure high engagement for all our users right from day one of the show.”
Participants need to log on and register on the microsite www.gfi.bigadda.com. The entries will need to be supported with photos and videos uploaded on the microsite. Jury members will select 30 participants on the basis of mix of health, weight and wellness quotient.
The participants will blog their experiences every day and also upload videos and photos on the microsite. This will showcase the journey of every participant all through the eight-week period on their way to attain their dream fitness goals. The programme will cover all important aspects of cardio workouts, weight training, exercise, nutrition and wellness. Users will have access to the daily experiences of these participants and help them vote for their favourite one.
The top 5 most voted participants will reach the final and battle it out to win the title of Get Fit India Champion. The grand prize is one year membership of Gold’s Gym along with Revital supply for one year and cash prizes.
The first runner-up will get six months membership of Gold’s Gym along with Revital supply for one year. The second runner-up will get a three month membership of Gold’s Gym along with Revital supply for one year.
Bigadda is the presenting sponsor, while Revital and Equal are the main sponsors and co-sponsors respectively.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
