MAM
Mumbai watches IPL the most, Punjab the least
MUMBAI: The third edition of the Indian Premier League (IPL) has thrown up some interesting numbers with Mumbai watching it the most and Punjab the least.
The average TVR in Mumbai for the first 14 matches is 6.2 while in case of Punjab it is 3.55. This could in part be attributed to the team’s performances as Mumbai is on the top of the table while Punjab is languishing at the bottom. Sachin Tendulkar‘s superlative performance could be another reason, though some analysts feel he has an appeal spread across the country.
Kolkata and Bangalore managed an average TVR of 5.6, but Delhi surprisingly got an average rating of 4.9. Rajasthan got an average TVR of 4.4 while Chennai got an average TVR of 4.2.
Despite having to play away from home city, Hyderabad fetched an average TVR of 5.2.
As expected the home matches are the most viewed. The match between Mumbai and Delhi on 17 March got a rating of 10.79 in Mumbai while the contest between Mumbai and Bangalore got a TVR of 9.04 in India’s financial capital.
The fact that Delhi is lagging behind can be seen from the fact that the Mumbai-Delhi encounter only got a rating of 6.83. While it is the highest TVR for Delhi it is well below what Mumbai, Kolkata and Bangalore peaked at.
The match between Bangalore and Kolkata on 14 March got a TVR of 11 in the city of joy. Strangely in Bangalore it only got a rating of 5.16. Where the people of the garden city really tuned in was for their match against Mumbai on 20 March which got a rating of 10.05. In Punjab only five matches crossed a TVR of 4 while Rajasthan got a peak TVR of 6.6 for their match against Delhi on 15 March.
The fact that the opening match was shifted away from Hyderabad did not dampen the enthusiasm for the IPL for people in that city. The first match got a TVR of 8.25 which was the most for that city while their match against Chennai on 14 March got a TVR of 8.04.
Interest in the IPL, though, might have slowed down as their match against Punjab on 19 March got a rating of 6.7. The fact that Mumbaikars are interested in the IPL can be seen from the fact that three matches that did not feature the Mumbai Indians crossed a TVR of 6.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
