News Broadcasting
RT India brings its first multi-stage integrated advertising campaign
Mumbai: RT India has launched its first major multi-stage integrated India-wide advertising campaign, challenging geopolitical assumptions and the mainstream media’s narratives on India.
The provocative out-of-home, online and print campaign involves an array of billboard advertising, bespoke bus and taxi wraps, print ads in newspapers, airport takeovers and an array of other formats, nationwide.
The first stage of the two-stage campaign initially poses thought-provoking open questions including: ‘Why does the West still see India as a third-world country?’ , ‘Should Europe’s problems be India’s problems?’, and ‘Why won’t Britain return the Koh-I-Noor diamond?’. These questions are targeted at the root of broad geopolitical national discussions.
“RT India has always sought to tackle head-on the entrenched and pervasive assumptions of Western establishments’ on India and the Global South at large.”, said RT deputy editor-in-chief Anna Belkina. “Our first nationwide campaign in India shows that we are here to stay, and we are not afraid to question the mainstream narrative hegemony.”
The second stage of the campaign moves to directly kick back at false assumptions about India and the Global South at large. The provocative statement featured, ‘They think you believe. We believe you think’, enshrines a direct challenge to multiple western narratives about the country. This second stage also features AI-generated imagery of the White House and 10 Downing Street, to offer a clear visual contrast for traditional Western attitudes to those of RT.
The ads appear across Delhi, Mumbai, Kolkata, Hyderabad, Chennai, and a host of other locations.
RT (formally Russia Today) covers news stories overlooked by the mainstream Western media, provides diverse perspectives on current affairs, and acquaints international audiences with a Russian viewpoint on major global events, in nine languages. Since its launch in 2005, the network has become a trusted news source for millions of people in 100-plus countries around the world.
RT is available in India on DISH TV CH.792, AIRTEL CH.404, TATA PLAY CH.641, SUN DIRECT CH.577, DD FREE DISH CH.94, and online at RT.com/India and on X (formerly Twitter) @RT_India
The campaign is active and will be promoted across platforms.
Embed link: https://www.rt.com/rt-promo-2022-en/#RTIndia2
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
