Applications
Blackmagic Design announces Realtime 2K workflow
MUMBAI: Blackmagic Design introduced Multibridge Eclipse and HDLink Pro at NAB 2010.
Blackmagic Design introduced a new 2K SDI format that took advantage of the faster speed of 3 Gb/s SDI. This allowed real time capture and playback of 2K 2048 x 1556. This new 2K over SDI format allowed feature film work to be handled using the same easy workflows.
Since that time, Blackmagic Design has introduced a wide range of products with 3 Gb/s SDI and support for 2K. These models include DeckLink HD Extreme 2, DeckLink HD Extreme 3, Multibridge Eclipse, Multibridge Pro, HDLink Pro, HDLink Pro Optical Fiber, Studio Videohub, Broadcast Videohub, Enterprise Videohub, Mini Converter Optical Fiber and more.
With a current installed base of tens of thousands of customers using Blackmagic Design products that support 3 Gb/s and native 2K, all these customers will now be fully compatible with this new Sony HDCAM-SR deck with 2K for direct to tape capture and playback.
N2K SDI is an open format, and is published in Blackmagic Design operation manuals for products that support 2K. Any company can develop products that support 2K SDI allowing this exciting SDI film format to become widely adopted. This format will also be submitted to standards organisations for adoption.
Blackmagic Design’s DaVinci Resolve colour correction system has also been updated to include support for DeckLink HD Extreme 3, and now also supports native 2K colour grading direct to and from the new Sony HDCAM-SR deck. This allows end to end DI workflow for the first time with the ease of conventional video workflows. Now customers have an easy way to colour correct and edit in native 2K, and eliminate the slow and cumbersome file-based workflows.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
