iWorld
Indian Police Force’s trailer launch by installing 18 ft. mystery boxes
Mumbai: The highly anticipated Amazon Original series Indian Police Force, created by director RohitShetty, is all set to make its mark on the digital landscape. Renowned for his superhit cop franchises like Singham, Simmba, and Sooryavanshi, Shetty is now gearing up to introduce fans to the next chapter of his cop universe, a series that promises to redefine the very essence of action-packed storytelling. The dynamic duo of Sidharth Malhotra and Shilpa Shetty spearheads the cast of this upcoming series, ensuring a cinematic spectacle filled with high-octane action and nail-biting chases.
In an interesting move, Prime Video takes the excitement around the Indian Police Force to a whole new level with ‘Amazon Delivers Action’. The series invites audiences to unlearn the ordinary and prepare for an experience that transcends expectations. To build anticipation around the trailer among fans, Prime Video installs 18 ft. larger than life Amazon delivery boxes across Chandigarh’s Sukhna Lake, Udaipur’s City Palace, Indore’s Chappan Dukan, Delhi’s Select City walk & INA Dilli Haat, Lucknow’s Lulu Mall and Mumbai’s Juhu beach amongst other states and cities including Gujarat, Kerala, Jaisalmer, Coorg, Hyderabad and Jammu & Kashmir (Gulmarg) . These gigantic structures aren’t just installations; they’re hints at something truly monumental. What lies within adds an extra layer of excitement to the lead up to the trailer launch.
Indian Police Force marks Rohit Shetty’s digital directorial debut in a spectacle that is headlined by Siddharth Malhotra in a refreshing cop avatar. The talented star cast of the series also features Shilpa Shetty Kundra, Vivek Oberoi, Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, Lalit Parimoo in pivotal roles. The cop action drama is slated to premiere on 19 January 2024, exclusively on Prime Video, in India and across more than 240 countries and territories worldwide.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
