Applications
Jump Games to launch BMX Street Stunts 3D for iPad
MUMBAI: Jump Games, which publishes mobile entertainment and games, is creating games for the App Store.
After the success of the BMX Cunning Stunts 3D for the iPhone and iPod Touch, the company has announced the availability of this game for the iPad! Packed, with daredevil stunts actually performed by The Stunt teams.
BMX Street Stunts 3D features 56 different challenges across eight different ride zones, unlocking new stunts, cool new pop-ups and new riders as you progress. The user can master the tricks of the trade, pull off maximum gravity-defying stunts or earn huge bonuses by performing multiple stunts in a go with 3D graphics.
In the game, the user has to help Coco Foxx and Air Jesus stick Decade Airs and Tail Whips while riding the ramps. The scores of the game may be shared on Facebook to compete with friends and to earn the right to be the next iPad BMX Stunt Bike Champion.
Jump Games CEO Salil Bhargava says, “Jump Games is elated to launch its first iPad game BMX Street Stunts 3D on the App Store. Apple has given innovation a new meaning. We‘ve used our extensive knowledge of stunt bike racing development to create a game which is incredibly immersive and personal, an adrenaline-fuelled rush application.”
Post the success of games like Putt Putt Golf 3D, BMX Street Stunts 3D, and ICC World Twenty20 England 09 for the iPhone and iPod Touch, Jump Games will be launching a few more titles in this quarter for the iPad on the App Store.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
