Brands
CLEAR Premium Water set to undertake majority stake in KELZAI Volcanic Water
Mumbai: In a ground-breaking strategic move, CLEAR Premium Water announced undertaking a majority stake in KELZAI Volcanic Water, celebrated for its distinctive natural mineral water sourced from volcanic springs.
This acquisition marks a milestone for CLEAR Premium Water as it boldly charts its course toward expanding its product portfolio and pioneering innovation in the bottled water industry.
KELZAI Volcanic water is a testament to the ancient tale of a million years ago when the supercontinent of pangaea tore itself apart, which led to the formation of the mighty Indian subcontinent. The interaction of the rigid lithospheric plates led to volcanic activity that led to lava oozing out and creating layers of mineral-rich volcanic rock basalt. This basalt then piled into sheets giving rise to the mighty Sahyadri ranges, even older than the Himalayas.
The rainwater that penetrates the mountains and the rocks gets naturally purified drop-by-drop embodying the purity of essential minerals like magnesium, calcium, and sodium. This process along the way balances the PH levels ranging from 7.5 to 8.2
CLEAR Premium Water Founder & CEO Nayan Shah expresses his excitement stating, “Our association with KELZAI Volcanic Water underscores our dedication to meeting the increasing demand for natural mineral water. With the strategic plant location, we aim to reach a broader audience, leveraging Clear’s expertise, extensive network, and KELZAI’s established brand identity. This alliance is set to transform KELZAI’s market presence, ensuring remarkable growth and establishing dominance in the luxury water segment. This partnership enhances our natural mineral water offerings, positioning us to deliver exceptional value and impeccable service to our customers.”
In recent years, the surge in fine dining and the emergence of niche culinary experiences have heightened the demand for natural mineral water. KELZAI is poised to seamlessly elevate the overall dining experience in these establishments, while also meeting the needs of a broader luxury audience in various settings such as cafes, restaurants, institutions, multiplexes, hotels, and more.
Under the terms of this acquisition, KELZAI Volcanic Water will be exclusively distributed and marketed by CLEAR Premium Water’s parent company, Energy Beverages Private Limited, leveraging its robust network and Pan India Presence. This association underscores a shared dedication to delivering the highest quality natural mineral water, promising exceptional service, and an augmented market share for both CLEAR Premium Water and KELZAI Volcanic Water.
The synergy between CLEAR Premium Water and KELZAI Volcanic Water heralds a new era in the industry, promising a dynamic combination of expertise, innovation, and unwavering commitment to sustainability and quality. This strategic alliance is set to captivate the market and reinforce CLEAR Premium Water’s position as a prominent player in the bottled water industry.
KELZAI Volcanic Water is available in 200 ml, 500 ml, and 1 litre biodegradable PET bottles, as well as available in 300 ml, 500 ml, and 750 ml glass bottles (Still & Sparkling)
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
