Applications
Videocon D2h ties up with Atom Technologies for recharge service
MUMBAI: Videocon d2h has tied up with Atom technologies to launch a mobile-based recharge facility for all its DTH subscribers.
Subscribers can now easily recharge their accounts via a mobile phone application called “atom”, which they will have to download on their phones.
All one has to do is send an SMS to 54959 with text as <atom> to download the required application. Once a customer downloads the application and registers with Atom, they can access and recharge their accounts via their credit cards.
Atom technologies has already put into place an interactive voice response (IVR) based platform for Videocon ‘d2h‘ subscribers and has now extended it to mobile based recharge option. The Atom platform provides a completely secure and automated environment to end customers.
Videocon d2h CEO Anil Khera said, “The success of the IVR platform proved that the subscribers were looking for easier and convenient platforms for recharging. The proven expertise of atom technologies, to provide secure and easy-to-use transaction platform has helped us deliver convenient solutions to our customers.”
Atom Technologies director Dewang Neralla said, ” It is a part of our service defining strategy to help our customers reduce their collection cost. I am sure in a large mobile user population this will help Videocon d2h get collection/recharge efficiently through IVR and mobile phone”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
