MAM
Sociowash kickstarts campaigns for Titan’s licensed fashion brands
Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.
Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.
Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”
Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”
This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
