Applications
Airtel digital TV subscribers can record programmes via internet
NEW DELHI: Airtel digital TV has extended its recording capability via the internet. Airtel digital TV recorder customers can now record programmes by logging into their Self Care account on www.airtel.in/digitaltv. They can click on “Program Guide” at the top navigation bar to access the feature.
Said Bharti Airtel CMO – DTH Sugato Banerji, “Our internet recording feature for the Airtel digital TV recorder is consistent to our efforts of driving innovation based on a deep understanding of the consumer that makes technology relevant and useful for them. Our unique mobile recording feature has been excellently received by consumers. With the addition of the internet recording capability, we further empower our Airtel digital TV Recorder customers to make the most of their busy schedules while still keeping up with their favourite TV programmes.”
Besides replicating the appeal of its mobile recording application, the intuitive user interface has also introduced some other innovative features for its Internet Recording offering. Launching the feature takes the user to a grid view of channel-wise listing of programmes by time.
In what is another unique feature, Airtel digital TV customers can browse the Programme Guide by Genre, Channel; Search by Time/Program name. One can also view programs in advance and jump directly to Favourite Channels.
The Record functionality will be available to new and existing Airtel digital TV Recorder customers. Clicking on any programme gives the programme details. If customers want to record, they can just click on the Record button to schedule a recording. The recorder has to be on the Power mode at home and the chosen programme will automatically get recorded. The simple one-click procedure is similar to that on the unique Airtel digital TV mobile application that is both handset and operator agnostic.
Self Care on www.airtel.in/digitaltv also enables Airtel digital TV customers to view their account balance, recharge their account, order movies and add or remove top ups.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
