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JioCinema to present first-ever India-Afghanistan three-match T20I series
Mumbai: Viacom18 will present the three-match T20I series between Afghanistan and India live on JioCinema, Sports18-1 SD + HD, and Colors Cineplex from January 11-17, 2024. The tour, which will mark Team India’s first T20I series of 2024, will serve as a build-up to the T20 World Cup to be played later in the year.
JioCinema will elevate the viewing experience by presenting the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam. Colors Cineplex will present live action in Hindi, while viewers can opt between English, Tamil, Telugu, and Kannada on Sports18-1 SD + HD. Fans will also be able to catch incisive analysis from experts such as Suresh Raina, Zaheer Khan, Saba Karim, Parthiv Patel, Aakash Chopra, and Pragyan Chopra throughout the series.
In a humourous promo released by Viacom18, the two nations are represented by their respective kits in a sports store engaging in friendly banter. With the tag line of ‘dekh lenge’, the campaign plays along the lines of ‘the giant killers vs the giants’. Both teams are depicted challenging each other for the series with enjoyable cultural references.
“Afghanistan has arguably had the most exhilarating development in world cricket over the past few years, so the India tour promises a perfect mix of neighbourly camaraderie and high-octane T20 action,” said a Viacom18 Spokesperson. “While there won’t be any dearth of cricketing excitement inside the boundary line, our endeavour outside of it is to package accessibility and personalisation for every cricket fan watching the series, be it through handheld devices or connected TV. 2024 will see a meteoric rise in digital consumption of live sports and we are poised to fill that gap with our offerings.”
After an impressive World Cup campaign in India, a raring Afghanistan side will take on the might of India and hope to register their first-ever victory against the Men in Blue in the first T20I on January 11, 2024. Coverage for the matches will begin at 6 PM on JioCinema, Sports18-1 SD + HD, and Colors Cineplex.
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iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
