iWorld
Digikore Studios unveiling ‘Kaise Banta Hai’, the “MegaFactory of India; premieres on Jio Cinema
Mumbai: Digikore Studios announced the release of the premiere episode of its latest show ‘Kaise Banta Hai’, now streaming on Jio Cinema. This episode features Titan Eye+, Taneira, and Sesa Care, spotlighting the advanced technology, stringent quality control, and careful management required to manufacture their products.
Inspired by global hits like “How It’s Made” and “Megafactories”, ‘Kaise Banta Hai’ offers viewers a behind-the-scenes look at the intricate processes behind the production of familiar household brands. This innovative format provides brands a unique 10-minute marketing showcase – equivalent to 60 seconds of traditional advertising – to foster enduring exposure and traction across digital platforms. More importantly, ‘Kaise Banta Hai’ aims to cultivate deeper consumer connections by unravelling the mysteries and workmanship behind regular items.
Digikore Studios the CEO and founder Abhishek More said, “Through glimpses into diverse factories coupled with an engaging host-led narrative, each episode promises an eye-opening journey that will change how audiences view everyday objects around them. We are excited to create a viewing experience that informs and entertains, while helping brands drive awareness around their manufacturing excellence.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
